Nanaimo & District
Hospital Foundation

Part of my brand development and design work for the NDHF is developing and producing seasonal fundraising campaigns. Here I designed a campaign to support the hospital’s acquisition of advanced CT and diagnostic imaging systems – critical tools used to detect cancer, neurological conditions, cardiovascular issues, and other complex health concerns. The creative strategy focused on the real-world impact of imaging capacity: reducing wait times, accelerating diagnosis, and enabling time-sensitive, life-impacting resource, the campaign translated technical healthcare infrastructure into a human, patient-centric narrative.

The campaign successfully raised over $3 million, exceeding the foundation’s target and expanded the hospital’s imaging capabilities. The added capacity helps streamline clinical workflows, improve patient outcomes, and shorten the critical path from detection to treatment. The campaign demonstrates how strategic brand storytelling can mobilize community support, drive measurable fundraising results, and directly contribute to better healthcare delivery.